An integrated marketing system for the optimal product line design problem, in a competitive reaction context, based on the qualitative consumer behavior analysis

Ματσατσίνης ΝίκοςΤσαφαράκης Στέλιος2024-10-312024-10-3120102014-03-31Στέλιος Τσαφαράκης, "An integrated marketing system for the optimal product line design problem, in a competitive reaction context, based on the qualitative consumer behavior analysis", Διδακτορική Διατριβή, Τμήμα Μηχανικών Παραγωγής και Διοίκησης, Πολυτεχνείο Κρήτης, Χανιά, Ελλάς, 2010.https://dspace.library.tuc.gr/handle/123456789/422Submitted for the partial fulfillment of the requirements for the degree of Doctor of PhilosophyΜη διαθέσιμοenhttp://creativecommons.org/licenses/by/4.0/New products--Marketing--Mathematical modelsConsumer behaviorAn integrated marketing system for the optimal product line design problem, in a competitive reaction context, based on the qualitative consumer behavior analysisΔιδακτορική Διατριβή